CYBERJAYA ESPORTS VILLAGE
NABC
Need
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Significant presence and growth of e-sports in South-East Asia
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Brain drain of local e-sports talents
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Acknowledge Malaysia's e-sports status as World ranking 20th in the world.
Approach
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Propose a holistic e-sports development model with e-sports related industries like media production, healthcare, e-sports tourism, video game development and e-sports themed hotel to promote e-sports as an emerging new entertainment industry
Benefits
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Promote e-sports as an emerging new entertainment activities that connects worldwide gamers community and professional e-sports players
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Establish Malaysia e-sports status in the world
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Self discovery and development through gaming in social environment, like: better memory, cognitive function, leadership, teamwork and strategic thinking.
Competition
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Decentralized Cybercafe
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VR Theme Park
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Existing Stadiums and Arena in Malaysia
Thesis Framework
Esports Hub
Propose e-sports entertainment as a holistic e-sports development model
Transformable
Arena flexible to adapt to different scale of e-sports event and other event like concert
Semiology
Semiotics in architecture expressed through articulation of architectural elements
Phenomenology
Unique user's experience through sensory manipulations
Interactive
Achieve immersive user experience through user's engagement with interactive digital installation
Parametric
Building design explore through parametric variation
THESIS STATEMENT
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Explore a new model for purpose design E-sports and digital entertainment architecture as a densely articulated experiential environment that enhances the user experience and their cognitive senses in the space.
RESEARCH QUESTIONS
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What is the architectural design articulation of E-sports Village that can enhance the experience of visitors and spectators of e-sports events ?
OBJECTIVES
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To explore design articulation for purpose build E-sports Village that enhances visitor's experience
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To explore and improve the current model of E-sports and digital entertainment architecture
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To provide architectural solution for different types of unique gaming experience.
Phenomenology in Architecture
Phenomenology is a philosophy that focuses on user's sensory perception of space and the use of light, space, proportion, material, sound and other sensory manipulation to create unique, memorable experiences.
Maddie West
Concept
Contextual Analysis
